SHELFER - Efektivní nástroj zlepšující dostupnost zboží na regále zapojením obchodníka a dodavatele.

What is OSA?

OSA (On-Shelf Availability) or the availability of goods on shelves remains one of the key topics both for the merchants and the suppliers. Its achievement is a complex process influenced by many factors. Ensuring current availability of goods on shelves at the very moment when the customer demands it is an issue that spans the whole industry. Improving the availability of goods is perceived as an essential tool to increase sales and maintain customer loyalty. Our solution SHELFER greatly simplifies collaboration among the parties involved.

Applied OSA metrics

There are currently several basic techniques for measuring availability of goods in store – from a survey research through actual surveys and investigations and statistical estimate based on POS data up to the combination of these methods with advanced analytics and technologically automatic detection of goods on shelves.

There are many procedures to increase the availability of goods:

analysis of key reasons (root cause analysis),
improving processes in the store,
integrating the demand and supply,
reducing delivery times to the shop,
allocation of responsibility for OSA to the Supply Chain department,
use of technology and sophisticated work with data,
partners’ involvement and cooperation.

Our solution

We have just launched a unique solution SHELFER for improving processes associated with on-shelf availability (availability of goods on the shelves).

A disadvantage of most current solutions lies in different treatment of this agenda on the part of the merchant and on the part of the supplier. It carries different information basis for decision making. There are then situations when each party decides on the basis of different information, and outputs vary diametrically. Such situation has a negative impact on mutual cooperation and trust between the retailers and suppliers. And last but not the least, it also affects the common goal of this cooperation – which is the availability of goods on the sales floor. In cases where mutual communication does not work optimally, goods become unavailable on store despite the supplier has it on stock. If the goods are not on the shelf both parties – the merchant and the supplier suffer a loss.

SHELFER
from U&Sluno goes much further.

Our solution includes a platform facilitating mutual communication between retailers and suppliers. We offer an environment where it is possible to share the available data collected by both parties. This way, our platform provides the same services and information for all, helping to unify the decision-making process. A welcome advantage is the possibility of immediate rectification of unavailability of the goods and the possibility of a rapid correction by both parties.

How does it work?

The system uses a common process of detection of the goods availability and subsequent sharing of the data and measures to remedy the situation. Upon an agreement, a merchant grants the supplier’s representatives access to an application for smartphones which is used for scanning the missing goods.

Supplier’s representatives installthis app and the merchant subsequently grants them complete access rights. Basedon this approach, they scan the missing goods with their smart phones whenvisiting the stores and the application shows the respective product parametersonline. This way they receive enough information to initiate immediate action. Supplier’srepresentatives are generally in direct contact with the store management andthey inform them of their findings. Both parties use the collected data toagree on the next steps to solve the situation – documentation of the foundgoods, correction and specification of the current stock level, expressdelivery etc.

The availability data are thenimmediately sent to the merchant’s and the supplier’s system for possiblefurther processing. Furthermore, there are also available to the supplier’srepresentatives in their mobile phones. Thanks to it, all the parties involvedwork with current and above all unified information.

Main features of the application

For the retailer

obtains more data in hours andfrequencies that they alone cannot cover,
More accurate on the overallavailability of goods,
in cooperation with the supplier itallows to provoke immediate rectification of availability in the shortestpossible time.

For the supplier

gets a tool for efficient retrievalof data on the availability of goods through their own mobile app
gets a tool to control externalmerchandisers who work are in charge of display of their goods
may use the app as a source ofinformation not only for their own purposes, although the best added value isits use together with merchant’s database

For both parties

SHELFER allows both parties totake immediate steps to remedy the identified shortages
sharing real-time data on theavailability of goods by both parties
data validation by both parties, common consensus of the real availability status/li>
credibility and objectivity ofcollected data

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An effective tool improving the availability of stock in shelves by engaging both the seller and the supplier